The “Green Guides”
Saturday, August 9th, 2008In 1992, the Federal Trade Commission (FTC) published “Guides for the Use of Environmental Marketing Claims”, commonly known as the Green Guides. They were subsequently updated in 1996 and in 1998.
The aim of the “Green Guides” is to help marketers avoid making deceptive or unsubstantiated, and thus unfair, environmental claims. Toward this goal, the Green Guides gives “the […]