Celebrating Earth Week (because one day just isn’t enough)

Written by Leah on April 20th, 2009

We have fallen head over heels in love with Twitter (and the same with Facebook).  It’s great to see so much energy, change and knowledge passed around with eagerness and sincerity.

So what’s that got to do with Earth Day? Well, we think social media is a great way to make a difference. We will be posting some fun and interesting tidbits on saving energy, consumables, etc. And we want you to share the same. If you join us on Facebook and/or follow us on Twitter, we will add your name to a raffle. This Friday (April 24, 2009) we will draw two names from the combined lists of FB fans and Twitter followers to each receive a $50 gift certificate at Better For Babies, Inc. and a Sunflower planted in their name at our sewing facility.

* if you are a FB fan and a follower on Twitter, your name will be in twice
* you can get up to two extra entries for recommending someone (provided they tell us who sent them along) for up to four total entries
* in the spirit of community and sharing, you can pass along the gift certificate to someone else if you like

Facebook: http://www.facebook.com/pages/Better-for-Babies-Inc/41066706506

Twitter: http://twitter.com/betterforbabies

And don’t just follow along, join in and tell us what you are thinking, how you are celebrating the earth & share your ideas for how we can all make the world more comfy, less wasteful and better for babies!

‘Running’ a business

Written by Leah on March 24th, 2009

Everyone is busy, busy. I know. And I am just the same. But between trips to the hospital to see my mom, designing new products, training seamstresses, hanging out with my hubby, playing with my kids and trying to force feed my family vegan meals, I have been running!

Now, I am not a ‘runner’. I don’t have fancy shoes, cool clothes and no hairbands. But I pop in my earplugs, start up a little playlist I created and run. Not too far …. yet.

But I LOVE it. My head clears, the commotion subsides, I don’t answer the phone, tweet, or email. It’s me, the music and my body. About halfway through, when I have settled in and the quiet begins, a great song comes up (yes, sometimes that happens to be the Brittney Spears my 6 year old purchased on the sly) and suddenly I can run a little more. And it’s then that new ideas seep in. In an instant, I can see a new ad, hear a phrase that just must be written down, envision a new stitch or a curve. I get ideas for blogs, newsletters and ways to thank my employees. I feel like I *can* attend that meeting, schedule another conference call, refresh the website, and work until I get it right.

In a way, it’s like I am training to run my business.

(by the way, feel free to send along recommendations on your favorite running tunes. I know many of you out there are avid runners … Jay for one and I *know* we have similar tastes in music, Nicole ….)

Twitter, facebeook, a flurry of social networking

Written by Leah on March 7th, 2009

Better For Babies employees are now sporting their own iPhones and we are all crazy about twitterfon, twhirl, facebook for iPhone, tweetdeck, tweetie, etc….. we can’t get enough of this rapidly multiplying and fascinating wealth of technology and information flowing in from everywhere.

I’ve inserted a twitter feed in the right hand nav bar of the blog! Read along. Or better yet, join in …

Follow us on twitter:  http://twitter.com/betterforbabies

facebook (still catching up on this one):  http://www.facebook.com/pages/Better-for-Babies-Inc/41066706506

Celebrity Baby Blog

Written by Leah on November 6th, 2008

I almost forgot to share …. we were recently featured on People Magazine’s Celebrity Baby Blog. A wonderful review of our Tres Tria is here:  http://celebritybabies.typepad.com/reviews/2008/10/tres-tria-three.html

Travels of a T-Shirt in the Global Economy

Written by Leah on October 21st, 2008

After taking a weekend off to read a truly great novel (thanks Lauren!), I have settled back into reading things a bit more work related.

I have just cracked open “The Travels of a T-Shirt in the Global Economy: An Economist examines the markets, power, and politics of World Trade” (published in 2005) and I can’t wait to see where it takes me.

Knowing first-hand the struggles of choosing domestic production vs. tightly regulated international manufacturing, I cannot think of a topic which causes me to lose more sleep. The choices I make in my business have a profound impact on others - and I want to do the right thing. Of course therein lies the challenge …. what is the right thing? And will a course of action that is right today, be the right choice tomorrow? (With companies skirting established labor markets to their own benefit and to the detrement of those obliging, certainity on this front isn’t as obvious as it seems).

As I said, I have only started the book this past weekend but in my excitement, wanted to toss the topic out. I will let you know what I learn and if you have read it, tell me what you think!

The new Global Organic Textile Standards, Part II

Written by Leah on August 15th, 2008

July 2008 has been a month of important fine tunings, clarifications, and dialogue regarding organic textile standards and environmental marketing claims. We will be discussing, the Version 2.0 of the Global Organic Textile Standards (GOTS), the Federal Trade Commission’s 3rd workshop, and the very interesting timing of a new NOP fact sheet “Labeling of Textiles Under National Organic Program (NOP) Regulations”, which despite its merits, appears in part to be a lack of dialogue with the FTC.

Recall that in “Hail the new Global Organic Textile Standard, Part I”, version 2.0 of the Global Organic Textile Standards became effective July 2, 2008. Bloggers writing exclusively about Version 1.0 with no follow-up will likely give an incomplete picture about companies using the term “organic” and “made with x% organic materials”. In version 2.0, we see that GOTS has very stringent criteria for the use of organic when referring to a product. In the previous version, GOTS certification appears to me be a viable possibility to Work-at-home-moms (WAHMS) and other small to medium sized sewing businesses without being a certified facility. If they manufacture products that meet the divisions and criteria as set out by GOTS for ‘organic’ or ‘made with organic’ and do so with certified organic fabrics according to GOTS standards, then they may label their products as ‘organic’ and ‘made in organic’ respectively. Version 2.0 is quite different is this regard. In “Hail the new Global Organic Textile Standards, Part I, I purposely left out a paragraph of Version 2.0 of the Global Organic Textile Standards (GOTS) that directly prefaces the subdivision of the two label grades a) “organic” or b) “made with organic”. It states: “Final products, that are produced and manufactured in compliance with these standards by an operation that has been certified by an approved certifying body may be sold, labelled or represented as … ” The new key words are “certified by an approved certifying body”.

In the last post, we spoke briefly about the FTC’s 3rd workshop held on July 15, 2008 which examined green claims about textiles in two of its five sessions. Session 1: Weaving Green Textile Claims – Cotton, Organic Cotton, and Bamboo; and Session 2: Tying-Up Loose Ends – Substantiating Green Textile Claims and the Need for FTC Guidance.

William E. Kovacic, chairman of the Federal Trade Commission, in his welcome address, spoke “of a period of rejunivation, reinvention of the agency that transpired well over a decade ago throughout the ’90s and into this decade.” “Part of what we realized,” Kovacic said, “is that if we are going to remain current, if we’re going to stay as a state-of-the-art concerning these developments, we have to engage in a regular process of public consultation.”

The insights gained and judgements formed through the workshops, which includes preceding and follow-up public comments, constitute a major reason to convene. The judgements in turn inform the policy and the enforcement of policy. As Kovacic says, “my agency is part think tank, it’s part law enforcement body. We like to think of it in many ways as the thinking person’s approach to consumer protection and competition policy. Why? In part, we are a law enforcement agency and we’re quite willing to use our enforcement powers to ensure the claims relating to green products, green
services are indeed truthful.”

LaRhea Pepper, an organic farmer in Texas and executive director of the Organic Exchange, discussed both the USDA’s National Organic Program (NOP) and the FTC’s regulations regarding labelling textiles, pointing out: “All claims must be true. The wording of the labels can’t be misleading to consumers. The percentages the fiber content must be given. And the organic fiber must be certified by an accepted standard by the national organic program. And so regardless of where this cotton is grown around the world it has to be accredited by certification groups that [are] credited by the national organic program [if] it’s going to be sold here in the United States.” She goes on to speak of the differentiation between making a claim about the product and the fiber in the product.

Grace Gershuny, a consultant to the OTA regarding textile standards in general and most specifically their representive on the technical committee of the Global Organic Textile Standards (GOTS) for the past three to four years , elaborates on the above point explaining that ”the national organic program does not address process textile products. [It] only addresses raw fibers.” Likewise, in regards to labelling, the FTC allows “the word ‘organic’ to modify the fiber content on a label.”

Now, it is very ironic the Grace Gershuny goes on to say, “one of the things that we have requested is that the national organic program consult with the FTC. So when those folks from the other Ireland in the archipelago come over and talk to you about organic labeling claims, don’t shoot, they are your friends. (Island). Let’s see, there’s a real possibility about consumer confusion on a textile product that’s labeled organic. That we need to have a little bit of agreement, a mutual discussion about how to regulate that.”

At the time of writing this statement, recall that the NOP did not address certification of the textile product, only the raw fibers. Just seven days later, the USDA released a new NOP fact sheet “Labeling of Textiles Under National Organic Program (NOP) Regulations” which explicitly speaks of the certification of textile products:

Only textile products certified to the NOP production
AND processing standards are eligible to be labeled
‘100 percent organic’ and “organic.”

100 percent organic fiber content.

  • Only organic processing aids.
  • USDA Organic seal may be displayed on final
    product, in marketing materials, and in retail
    displays—in proximity to certified products only.
  • All operations producing, handling, processing
    and manufacturing the final product must be
    certified.

Organic

  • Minimum of 95 percent organic fiber content.
  • 5 percent nonorganic substances, as listed in
    Section 205.605 of the NOP regulation.
  • No non-organic fibers.
  • USDA Organic seal may be displayed on final
    product, in marketing materials, and in retail
    displays—in proximity to certified products only.
  • All operations producing, handling, processing,
    and manufacturing the final product must be
    certified.

Other Uses of the Word “Organic” in Textile Product
Labeling

The NOP does not restrict the use of the term “made
with organic …” in the labeling of textile products to
only those products manufactured in certified organic
facilities or containing a minimum of 70 percent
organic fibers. However, all fibers identified in these
textile products as “organic” must be produced and
certified to NOP standards.

Labels on textile products from non-certified handling/
processing/manufacturing operations:

  • May identify specific fibers as being organic if
    certified to the NOP crop/livestock standards.
  • May state the percentage of organic fibers
    contained in the final product.
  • May not use the USDA Organic seal.
  • May not imply or lead the consumer to believe
    that the final product is certified organic.

—-
The new NOP fact sheet has not adopted the Global Organic Textile Standard, but it definitely seems to be moving closer to the Global Organic Textile Standard.

We apologizing for not getting this post up sooner. We were finishing our comments to the FTC’s 3rd workshop.
Better for Babies, Inc., supports the revision of the Guides to provide guidance specific to textiles, which would include but should not be limited to organically labeled textiles.  This guidance, we believe, should involve collaboration between the FTC and the USDA National Organic Program (NOP) incorporating the Global Organic Textile Standards (GOTS).

(Bamboo was a hot topic in both sessions one and two. Ín short, our suspicions which we broached in earlier post were confirmed. It is processed like a rayon and should be labeled as a rayon. We speak more about Bamboo in our next post.)

The “Green Guides”

Written by Leah on August 9th, 2008

In 1992, the Federal Trade Commission (FTC) published “Guides for the Use of Environmental Marketing Claims”, commonly known as the Green Guides. They were subsequently updated in 1996 and in 1998.

The aim of the “Green Guides” is to help marketers avoid making deceptive or unsubstantiated, and thus unfair, environmental claims. Toward this goal, the Green Guides gives “the following general principles [that] apply to all environmental marketing claims”: “

(a) “Qualifications and disclosures … should be sufficiently clear, prominent and understandable to prevent deception.”

(b) “An environmental marketing claim should … [make] clear whether the environmental attribute or benefit being asserted refers to the product, the product’s packaging, a service or to a … component of the product, package or service.”

(c) “An environmental marketing claim should not … [overstate] the environmental attribute or benefit, expressly or by implication.”

(d) “Environmental marketing claims that include a comparative statement should be presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception.”

Next, the “Green Guides” provide guidance on specific green claims, such as biodegradable, compostable, recyclable, recycled content, and ozone safe.

The FTC is currently reviewing its Green Guides to ensure that they are appropriately responsive to changes in the marketplace and in consumer perception of environmental claims. Because of the proliferation of green claims in the marketplace, the FTC commenced the review in Novemeber 2007, over a year earlier than it originally planned, as part of its regulatory review program.

In 2008, the FTC held three public workshops to discuss various green marketing issues - all preceded and followed by requested public comment:

The 1st workshop, held January 8, 2008. and focused on the marketing of carbon offsets and renewable energy certificates. (A webcast and transcripts are available at http://www.ftc.gov/bcp/workshops/carbonoffsets/index.shtml. This is the main page. So, you will have to click on the webcast link).

The 2nd workshop, held on April 30, 2008, examined developments in green packaging claims and the consumer perception of such claims. The workshop focused more specifically on the range of claims marketers use to tout that their product packaging is “green,” such as recyclable, biodegradable, compostable, and sustainable.  (A webcast and transcript are available at http://www.ftc.gov/bcp/workshops/packaging/index.shtml. Again, click on the webcast link.)

The 3rd workshop, held on July 15, 2008, examined green claims about textiles, building products, and buildings. Workshop participants discussed, among other things, consumer perception of green claims about these products; substantiation for the claims; third party certifications or seals for green textiles, building products, or buildings; and, the need for new or updated FTC guidance in this area.   (A webcast and transcript are available at http://www.ftc.gov/bcp/workshops/buildingandtextiles/index.shtml. Again, click on the webcast link.)

Follow-up comments are still open to the 3rd workshop until August 15, 2008. Watch the video and/or read the transcript, then visit the above link for instructions on how to file your comments. (You may also be interested in reading our next post as it includes a discussion of GOTS and the 3rd workshop.)

Commission staff will then examine and evaluate the information garnered from all of these meetings combined with the public’s follow-up comments in drafting their suggested changes to the Commission ïn regards to creating an updated version of the “Green Guides”.

The Global Organic Textile Standards played a large part in the 3rd Workshop: Session 1: Weaving Green Textile Claims – Cotton, Organic Cotton, and Bamboo; and Sessopm 2: Tying-Up Loose Ends – Substantiating Green Textile Claims and the Need for FTC Guidance.

We discuss these sessions in more detail in the next post.

(some information taken from Reporter Resources: The FTC’s Green Guides)

Hail to the new Global Organic Textile Standards, Part I

Written by Leah on August 5th, 2008

We applaud the new Global Organic Textile Standard (GOTS). After 6 years of collaboration and hard work, the International Working Group on Global Organic Textile Standard (comprised of 4 leading organic textile standard organizations*), has transformed itself, unequivocally, into the foremost organic textile processing standard.

“The aim of the standard,” according to GOTS, “is to define requirements to ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer.”

“These standards for organic textiles cover the production, processing, manufacturing, packaging, labelling, exportation, importation and distribution of all natural fibres. The final products may include, but are not limited to fibre products, yarns, fabrics and clothes. The standards focus on compulsory criteria only.” (”Global Organic Textile Standard: Version 2.0″, http://www.global-standard.org)

Consumers familiar with national organic food standards will quickly recognize how the textile standards “provide for a subdivision into two label-grades. The only differentiation for subdivision is the minimum percentage of ‘organic’ / ‘organic ‑ in conversion’ material in the final product. …” (Ibid.)

Now, I quote from the “Global Organic Textile Standard - General Description” as it provides a shorter more consise overview of the subdivisions. (In the second blog in this series “The new Global Organic Textile Standards, Part II”, I discuss changes made to this text in version 2.0 of the GOTS, and the questions the changes raise.)

“Final products that are produced and manufactured in compliance with all compulsory criteria of these standards are to be labelled ‘Global Organic Textile Standard’.”

a) “organic” or “organic ‑ in conversion”

95% or more of the fibres must be of certified organic (or in conversion) origin. The remaining balance up to 5% may be made of non-organic fibres including defined regenerated and synthetic fibres. Blending (= mixing the same fibre in organic and conventional quality in one product) is not permitted.

b) “made with x % organic materials” or ” made with x % organic ‑ in conversion materials”

70% - 95% or more of the fibres must be of certified organic (or in conversion) origin. The remaining balance up to 30% may be made of non-organic fibres. Regenerated and synthetic fibres are limited to 10% (resp. 25% for socks, leggings and sportswear). Again blending is not permitted. (http://www.global-standard.org)

The International Work Group recently premiered the new GOTS logo during the International Federation of Organic Agricultural Movements (IFOAM) World Congress on 17th June, 2008 in Italy.

GOTS Logo

Version 2.0 of the Global Organic Textile Standard, referenced above, was published June 6th, 2008 and become effective July 2, 2008. I will speak more about version 2.0 in next post, “The new Global Organic Textile Standards, Part II”.

*The International Working Group consist in International Association Natural Textile Industry (IVN), Germany; Soil Association (SA), England; Organic Trade Association (OTA), USA; and Japan Organic Cotton Association (JOCA), Japan.

Discover Plant loves Little Beetle Learners

Written by Leah on May 20th, 2008

We were delighted to see Discovery Planet’s Linda Fassa dishing out a great review of our Learners.

BTW, we do now have Large Learners in stock … I know many of you have been waiting.

Green Baby Shower Gifts

Written by Leah on January 14th, 2007

We are honoured to have been choosen by Kiwi magazine as a top pick for their ‘Green Baby Shower Gifts’ article.

Little Beetle ONE